The Crane: Thinking and acting in harmony

Since antiquity, the crane (fam. Gruidae) has been a symbol of happiness, good health and long life in many cultures.

South America's ancient Aztecs even named themselves after this unique, majestic bird - the Aztecs originally came from a region called Aztlan, which literally means 'close to the cranes'.

The choice of the crane as symbol for our strategy and philosophy reflects our ambition to aim for harmony. In a metaphorical way the 'dancing' crane represents balance between technology and people.

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